The Problem

There is a clear difference in taste between veggies from the garden and veggies bought in the store. We are living in an age where people are paying more attention to what they’re eating and where it comes from. But there hasn’t really been a form to inspired children. Seedlings is a kit to get kids interested in growing fresh food.

The Outcomes

The Seedlings' logo mark evokes hand crafted, playful and growth. The color plate of the green and white make any branding feel clean and simple. While garden kit items help bring the whole kit together.